About the ROWDY Collection
Grammy Award-winning songwriter and producer Dallas Austin, is reviving his ’90s lifestyle brand — The ROWDY Collection. The music producer, who was recently inducted into the Songwriters Hall of Fame, decided to relaunch in his second home, Atlanta.
Austin’s 2019 Rowdy collection reflects the brand’s fashion-forward fingerprint on lifestyle and culture.
“Nostalgia and the 1990s are very trendy these days, and as I reflected on my career, as I prepared for my induction into the Songwriter’s Hall of Fame, I felt it was the right time to bring back The ROWDY Collection,” said Austin.
Austin elaborated on the connection between hip-hop culture and fashion. “Music and fashion always go hand in hand,” said Austin. “It’s what really drives the culture and the tempo of what’s going on all the time. The music and what you’re wearing is it.”